The Challenge of Messaging in a World of Distractions
By Alexander Wijayanto In today’s fast-paced world, capturing attention is challenging. The human brain receives around 11 million bits of information per second, but the conscious mind can only process about 50 bits. Consequently, most messages are ignored. Traditional marketing methods often depend on self-reported feelings, which are unreliable because our brains process information faster than we realize. Moreover, cognitive biases influence how we understand information and make decisions. Reading The Persuasion Code by Christophe Morin, Ph.D., and Patrick Renvoise inspired me to explore neuromarketing and analyze communication strategies. This book teaches how to trigger the brain’s primal response for a stronger impact. Why Do Many Messages Fail? Traditional ways of delivering messages often don’t work because they don’t align with how the human brain functions. Here are some key reasons why persuasive messages often fail, according to the authors: 1...